Yahoo!’s Branding Disaster

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Marissa Mayer is many things. A brand designer she is not. After 30 days of change and countless dollars thrown at R&D, Yahoo! have unveiled their new logo. The past month showcased some options — most of which were bad — and unfortunately the end result is …

They’ve based the logo on Optima, which may be a great choice for a lawyer, but seems deeply inappropriate for a daring young brand with an exclamation mark in its name.

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