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What’s The Deal With Pantone’s Color Of The Year?

Pantone chooses its 2020 Color of the Year. It’s Classic Blue, a shade reminiscent of the sky at dusk.

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What’s the deal with Pantone? Answered! I see a lot of things talkin about Pantone, which appears to document colors and give them names. Something happened a while ago when they named a color for the Minion movie, and I recently went to a museum where there was a book of Pantone colors for sale. What is Pantone about, and if it’s just colors why is it such a big deal? Why don’t people just …

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Pantone’s color of the year for 2018 is here and I’m excited about because it’s…. Ultra-Violet! If you haven’t been able to guess yet my favorite color is purple. Plus, ultra-violet is so fun an vibrant, that it would be hard not to get exciting! What’s the deal with Pantone’s color of the year you may ask? Basically it means you start seeing décor items in this color and other …

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The Color of the Year is a Marketing Coup. By the way, the color of the year is a somewhat new marketing gag of the USA-based color experts. Only in the year 2000, half a century after the business inception, they got the idea to present a color of the year to the world. As humans are like sheep, and Pantone is an established brand, this …