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Logo Design: This Is What Really Matters!

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Free eBook: Logo Design Tips from the Pro’s . Grab this free eBook I created packed full of expert logo design tips and advice from some of the worlds greatest logo designers, including Aaron Draplin, Michael Bierut, David Airey, Von Glitschka, Jacob Cass & many more! Download the free logo design …

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Logo design is not just a matter of visual design or beauty. In the first place, logo design requires information from marketing, and not from the fine arts. Logos are not (only) supposed to be pretty, but work well considering the business’s purpose.

A logo is what grabs the eye of the consumer. On the other side of the coin, with a business’s hard work, consistent quality of product or service and perhaps a bit of luck, that logo can inspire brand loyalty and become more than simply a representation of a company: it will become a representation of what customers have come to expect.

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What makes a truly great logoLately, I’m not so sure visual design, and the management of visual brand assets, really matters to anyone but designers. In an era of ubiquitous online 0 logo design, the specialized skills and talents involved in identity design are seemingly being marginalized even further. And now big iconic brands seem to be moving in that direction.

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