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The first and most important search engine optimization step is keyword research. What is keyword research? Simply put, it’s figuring out what people might search for in order to find what your website offers — what keyword topics best identify your website content.
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Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
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