In 3 Digital environment, 4 Marketing actions, 5 marketing outcomes, 6 Marketing research, 7 Marketing strategy, we review the literature around each element and touchpoint of the framework and discuss briefly open areas of inquiry.
Literature Review Measuring Social Marketing The often-unanswerable prediction is whether online marketing campaigns will be effective in the short and long terms (Oracle, 2008).
Literature Review. Measuring Social Marketing The often-unanswerable prediction is whether online marketing campaigns will be effective in the short and long terms (Oracle, 2008).
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Digital advertising is a major topic in the marketing literature and, with respect to consumer behavior, considers how consumers respond to various aspects of digital ads. A
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