Digital Marketing Framework

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Use this digital marketing framework to define the activities required to successfully create, plan and execute a digital marketing program.

Digital Marketing Key Metrics That said, there are a few key metrics in three broad categories (traffic, conversions, and revenue) that are universally applicable to judging your digital marketing success. Here are 18 important numbers to … By measuring cost per lead for different web sources, you can focus on digital activities that will be the most profitable for
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The RACE Digital Marketing Planning Framework. We created RACE to help digital marketers plan and manage their activities in a more structured way since we found that many don’t have a well-formed digital marketing strategy.

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A framework allows consistent and systematic approach to solving complex problems. It also saves time as a framework is usually developed based on proven solutions and the goal is to be able to repeat the process in an efficient manner. Among many benefits of using a framework…

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