Demanding that users register or log in before they can use an app or see website information has high interaction cost and defies the reciprocity principle.
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10. Summary: A two-part experiment found that different tones of voice on a website have measurable impacts on users’ perceptions of a brand’s friendliness, trustworthiness, and desirability.
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Landing pages, sales funnels, ecommerce sites and apps get better when backed by positive design experiments – the more the better. And so we publish the work of awesome companies that actively test UI patterns to see which ones win or lose.
However, users seem less enamored. Indeed, pop-ups certainly have a bad rap among the majority of users and a fair proportion of UX practitioners.
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